Job Title : Regional Marketing Coordinator
About Ugaoo
Ugaoo is India’s leading gardening and urban green lifestyle brand, focused on making plant parenting simple, accessible, and joyful. With a strong omnichannel presence, we are building immersive retail experiences that go beyond transactions—creating spaces that inspire customers to connect with nature.
As we continue to scale our retail footprint across key cities, we are looking for someone who can drive localized, high-impact marketing initiatives at our stores.
Role Overview
As a Retail Marketing Executive, you will own and execute on-ground marketing initiatives across Ugaoo stores in Mumbai and Pune. The role requires a strong bias for action—planning campaigns, coordinating with cross-functional teams, and ensuring seamless execution at store level to drive footfall, engagement, and sales.
Key Responsibilities
1. Store-Level Marketing Execution
- Plan and execute monthly/quarterly marketing calendars for retail stores
- Drive in-store branding, VM alignment, and campaign rollouts
- Ensure all stores are updated with current offers, creatives, and communication
2. Local Marketing & Activations
- Conceptualize and execute local activations (events, workshops, society pop-ups, etc.)
- Identify city-specific opportunities to drive footfall and brand visibility
- Build partnerships with local communities, residential complexes, and collaborators
3. Campaign Coordination
- Work closely with central marketing team for campaign adaptation at store level
- Ensure timely deployment of creatives, standees, and promotional material
- Track campaign performance and share feedback for optimization
4. Vendor & Partner Management
- Coordinate with vendors for printing, fabrication, and on-ground execution
- Negotiate and manage budgets for local activities and events
5. Performance Tracking
- Monitor store footfall, conversions, and campaign ROI
- Share weekly/monthly reports with actionable insights
- Identify what’s working vs. what needs iteration
6. Cross-Functional Collaboration
- Work closely with store managers, city ops teams, and marketing
- Ensure alignment between brand, operations, and customer experience
What We’re Looking For
- 2–4 years of experience in retail marketing / offline marketing / activations
- Strong execution mindset with attention to detail
- Comfortable with on-ground coordination and frequent store visits
- Good understanding of local market dynamics (Mumbai & Pune preferred)
- Strong stakeholder management and communication skills
- Ability to work in a fast-paced, high-ownership environment
Key Success Metrics
- Increase in store footfall and walk-ins
- Campaign execution timelines & quality
- ROI on local activations
- Store-level brand consistency and visibility
Why This Role Matters
This role sits at the intersection of brand and business. You will directly influence how customers experience Ugaoo offline—turning stores into high-engagement, high-conversion spaces.
